How Whoosh Media Increased
Melody Kindyland's Organic
Presence Online by 4.5x
Melody Kindyland is a leading early childhood education provider in Malaysia, established in 1992. As a Cambridge Beacon Kindergarten, it offers a holistic S.T.R.E.A.M-based curriculum that nurtures curiosity, character and critical thinking. With vibrant learning spaces and caring educators, Melody Kindyland inspires a lifelong love of learning in children across the country.
The Work We Did
The Challenge
Despite being a prominent early childhood education provider in Malaysia with over 20 outlets (and counting) throughout Malaysia, Melody Kindyland's faced challenges in maintaining a consistent online presence across multiple locations. Their website was outdated and not optimised for search, making it difficult for parents to find key information. They also struggled to stand out in a competitive preschool market, with limited visibility on search engines and social media. These gaps affected lead generation and overall brand presence digitally.
Melody needed
Strong online presence to establish its position as industry leader
Website content refresh and mobile optimisation for better searchability on search engines
Consistency in brand identity and messaging across all digital marketing platforms
The Solution
- To address these challenges, we developed a modern, user-friendly website with clear sitemapping and content structure to showcase Melody Kindyland’s programmes, locations, and accolades. We also refreshed the content resonate to the brand’s main target audience – parents that desire quality education for their children.
- We implemented a targeted SEO strategy, focusing on keywords to improve search visibility and drive organic traffic.
- On the social media front, we crafted a consistent social media marketing plan to boost engagement and strengthen their brand presence.
Together, these efforts enhanced their digital visibility and streamlined the parent enquiry journey.
Video Production
Social Media Visuals
The Social Impact
-
Created a consistent brand visual and messaging across all social media platforms
-
Generated over 100+ leads per month through lead generation strategies on META
Web Design and Development
Web Experience Outcome
-
Created a strong lead generation
funnel
-
Increase in organic visibility and traffic through search engines
-
Improved brand recall thanks to USP highlights and strong messaging
Search Engine Optimisation (SEO)
Ranking Growth
-
900+ organic keywords now ranked on Google, up from just 198 in April — a 359% increase in keyword coverage.
-
7 keywords ranked on Page 1, showing strong visibility gains in Malaysia
Looking to boost your brand visibility?
We’re just a message away.
