What is branding?

Many people often confuse the brand with branding. A brand can be described as a company, service, product, or concept that can be easily communicated and marketed. Compared to an undifferentiated product, brands have a higher survival chance in the market. Nevertheless, it has to be continuously looked at to be kept relevant particularly to the target it intends to sell to. 

On the other hand, branding is the art of aligning what you want people to think about your company. It is more than just a logo or tagline; it represents a combination of people’s perceptions towards a company’s products, services, and reputation. Branding is not limited to an individual product or service but is applicable to the entire corporate identity.

Why is branding important?

The list of advantages for branding is endless because everything we know about the day-to-day brands that we utilise are through branding. 

One of the biggest advantages of branding is that it creates a clear message of the brand as well as the company. In other words, a company’s approach is reflected towards their branding actions and it is a big contributing factor towards the success of the company. However, it is essential to carry the branding in a way that corresponds with the company’s true values. 

Secondly, it creates a sense of your brand’s quality to your potential customers. Utilising branding in your business whether it’s through images, text, audio or video, the concept your products’ quality leaves a mark in your customers’ head. For example, if an average looking car came with a BMW logo, the first thing that comes to a person’s head is that it is of good quality compared to that same car with a logo from Toyota. To simply put it, it shapes a person’s perception of what the brand really is. 

Once a customer has a good perception of your brand, it will be followed by sales and revenue for your business. Based on how the branding marketing strategies are carried out, it can drive the sales of a company. A customer will be more willing to buy your product over the others depending on how well managed the branding is, as it can position your brand higher in terms of the customer’s perception.

 Another major perk is trust. When customers start to learn more about your business, they will also start to gain trust. In order to build trust, a company must give customers a reason to test them out. This step is crucial for branding as it will determine how much or little you’ll receive. Other factors that will slowly gain the trust of customers is through, exceptional customer service, positive experience with the product/service, positive online communication, etc.

 Being a branding company in Malaysia, Singapore, and Australia, Whoosh Media helps your brand be identifiable so that it stands out amongst the sea of competitors. With our expertise, we craft tailor-made branding strategies for your business based on the products and services you offer, ensuring that it upholds the culture, vision, and values of your company.