Driving up to 10x ROAS and
Page-1 Rankings for Advocado
Advocado is Singapore’s leading CRM and Loyalty platform, empowering B2C businesses to acquire, retain, and reward customers through automation, analytics, and omnichannel engagement. With clients across F&B, retail, beauty, and lifestyle sectors, Advocado helps brands turn casual buyers into loyal advocates.
The Challenge
As Singapore’s leading CRM and loyalty solution, Advocado had already established a strong foothold in the market. But to fuel the next stage of growth, the brand needed to build a stronger inbound engine. A cocnsitent system one that could turn visibility into qualified leads and awareness into action.
The key challenges included
Building a Lead Engine:
Creating a steady flow of qualified leads through organic, paid, and social channels instead of relying solely on outbound efforts.
Creating Content that Converts: Publishing blogs that solve real business problems, educate the audience, and bring the right traffic to the website.
Simplifying Product Understanding: Designing clear, benefit-led visuals that do justice to the product and make its features easy to grasp
The Solution
- We began by identifying high-intent, BOFU keywords and restructuring on-page elements to match what buyers actively search for. From there, we developed educational, solution-driven blogs that answered real user queries and increased organic discovery.
- We adapted content formats, structure, and messaging to ensure Advocado showed up on emerging AI search platforms like ChatGPT and Perplexity, expanding visibility beyond traditional Google searches.
- We refined the website experience with clearer layouts and product-focused visuals. In addition, we ran conversion-led social media campaigns that increased reach, engagement, and inbound leads across multiple channels.
Search Engine Optimisation (SEO)
Results
We conducted an in-depth keyword and content audit to identify BOFU (Bottom of the Funnel) search opportunities. Our focus was on keywords that reflected real purchase intent, like “Membership Program Singapore” and “CRM for restaurants.” We also developed blog content that directly addressed target audience pain points, while ensuring AI-friendliness and search optimization.
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BOFU keywords like “Membership Program Singapore” ranked on Google Page 1.
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Inbound leads became one of Advocado’s most consistent acquisition channels.
Generative Engine Optimisation (GEO)
Results
As AI-driven search platforms like ChatGPT and Perplexity gained traction, we ensured Advocado’s content was structured, informative, and contextually relevant. As a result, it improved brand discoverability across generative search engines.
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Expanded organic visibility across both traditional and AI-driven search platforms
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Early adoption of generative optimisation positioned Advocado ahead of competitors in emerging AI search ecosystems.
Social Media Marketing
Results
We created a content and ad strategy focused on conversions. Infographics, testimonial videos, and short explainers showcased the platform’s real-world value. As a result, Social media became a reliable channel for awareness, engagement, and conversion.
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Successful paid campaigns achieving up to 10x ROAS.
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Higher engagement and brand recall through video ads and informative infographics.
Web Design & Development
Result
We redesigned the website to deliver a clean, high-converting user experience. The new design featured explanatory graphics that simplified the CRM’s complex features, an updated client success story section (40+ stories designed), and an improved structure that helped the site rank within 3 months of launch.
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A modern, conversion-focused website that communicates the product’s value with clarity.
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Enhanced UI/UX for better navigation, engagement, and conversion.
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Developed over 40 success stories, amplifying social proof and credibility.
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Graphics and visuals that effectively explain complex features in simple, relatable ways.
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