Smarter Navigation & SEO Helped Campus Rangers Boost Parent Enquiries
Campus Rangers International School is a Cambridge-based institution in Kuala Lumpur dedicated to shaping confident, well-rounded learners. With a strong academic foundation, experiential learning, and vibrant co-curricular opportunities, the school empowers students with the values and skills needed to thrive in a global future.
The Work We Did
The Challenge
Campus Rangers needed a stronger digital presence to support enrolment campaigns and ensure parents could easily discover their programmes. Their existing website did not fully reflect the school’s identity, nor was it optimised for search visibility. Additionally, their marketing touchpoints lacked consistency across digital and print platforms.
The key challenges included:
Rebuilding Online Presence
Creating a modern website that aligns with the school's identity and improves parent navigation and inquiries.
Driving Discoverability
Improving organic search visibility through education-focused and location-based SEO.
Accelerating Enrolment Campaigns
Running targeted Meta and Google ads to drive quality enquiries for open days and admissions.
The Solution
- We redesigned the website with a refreshed visual identity, improved navigation, responsive layouts, and content structure that showcases the school’s programmes, values, and achievements clearly.
- We executed a full SEO strategy, conducting keyword research, optimising content, and improving on-page elements to rank for high-intent education and location keywords.
- We activated enrolment-driven ad campaigns on Meta and Google SEM, supported by cohesive marketing assets such as brochures, flyers, and event materials aligned with the new brand identity.
Social Media Marketing
Results
We developed a targeted social media strategy designed to boost engagement, build trust with parents, and drive enrolment enquiries. This included consistent content themes, refined messaging, and conversion-focused ad campaigns across Meta platforms.
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Generated a steady flow of high-quality parent enquiries through Meta lead campaigns.
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Achieved continuous improvement in ad performance, engagement, and cost per lead.
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Strengthened brand recall with cohesive visuals, messaging, and programme-focused content.
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Improved social media presence, turning platforms into reliable channels for parent acquisition.
Web Design and Development
Results
We redesigned the Campus Rangers website to create an informative, and parent-friendly digital experience. The revamped structure, updated visuals, and improved content flow. This allowed parents to understand programmes quickly, navigate easily, and take action through clearer enquiry pathways.
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Updated website design aligned with the school’s identity and educational values.
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Improved navigation, responsiveness, and content flow for a smoother browsing experience.
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Enhanced lead conversion through clearer pages, stronger CTAs, and refined programme descriptions.
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Created a more engaging enrolment journey, helping increase parent enquiries across the site.
Search Engine Optimisation (SEO)
Ranking Growth
We carried out a complete keyword and content optimisation strategy focused on education-related and location-based search intent. This included auditing the existing website structure, refining on-page elements, and creating content that aligns with what parents typically search for when exploring school options. These improvements helped strengthen visibility and increase organic discovery across key search terms.
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Multiple high-intent education and location keywords now rank on Google Page 1.
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Strong month-on-month growth in organic sessions and parent enquiries.
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Improved visibility for searches related to programmes, school levels, and locations.
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Strengthened discoverability across parent search journeys, leading to higher-quality enquiries.
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