How SEO Strategy Elevated
Gplex Realty's Digital Presence by 3.5x
Gplex Realty is a leading real estate agency in Malaysia, offering property consultancy, project sales and agent recruitment across states such as Kuala Lumpur, Selangor, Johor, Penang and beyond.
The Work We Did
The Challenge
As one of Malaysia’s established property agencies with thousands of agents and a proven track record, Gplex Realty had already built a strong reputation offline. However, their website and visual identity didn’t fully convey the brand’s scale or personality.
Gplex clearly needed
A stronger
digital presence
Better website
design and content
Improved organic visibility to
attract qualified leads in
Kuala Lumpur and Johor Bahru.
The Solution
- We began with a comprehensive brand and website audit, mapping out areas of opportunity across design, communication, and search performance.
- The next step was to reimagine Gplex Realty’s digital identity with a refreshed look that conveyed trust, professionalism, and modernity. We redesigned the website, ensuring a clean, intuitive interface and a seamless browsing experience on all devices.
- In parallel, our SEO specialists conducted in-depth keyword and content strategy research focused on property investment and homeownership trends in key regions. This included on-page optimization, AI-friendly blog content, and geo-targeted enhancements to increase organic traffic.
Branding
The Impact of Branding
A renewed identity that brought consistency and confidence to Gplex Realty’s digital presence.
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Established a modern, cohesive brand language reflecting professionalism and trust.
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Strengthened brand recall through consistent colour palette, typography, and logo application.
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Created a visual system adaptable across all touchpoint: from digital to print.
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Reinforced perception as a trusted, future-ready real estate brand in Malaysia.
Web Design
Web Experience Outcome
A user-first experience that mirrors Gplex Realty’s scale and credibility.
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Introduced a clean, intuitive website interface optimised for both mobile and desktop.
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Improved navigation and content flow, resulting in better engagement and lower bounce rates.
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Enhanced load speed and mobile performance, contributing to SEO success.
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Built a scalable design foundation, making future content updates easier and more consistent.
Search Engine Optimisation (SEO)
Growth in Rankings
A boost in qualified traffic through data-led optimisation.
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Organic keywords grew from 32 in Aug 2024 to 1,000+ in Aug 2025.
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Built a solid base for long-term SEO & GEO growth with fresh, AI-optimised content updates.
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After delivering strong results for the initial 15 targeted keywords, we expanded the strategy to 60+ high-intent phrases to capture wider market demand.
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Achieved a 3.5x increase in search impressions and a 65% rise in click-throughs, strengthening visibility in key regions like Kuala Lumpur and Johor Bahru.
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