Building a Unified Social Presence for Paramount Corporation Berhad (PCB)
Paramount Corporation Berhad is one of Malaysia's most established investment holding companies, listed on the Main Market of Bursa Malaysia Securities Berhad. With a history spanning more than five decades, the group operates across property development, F&B, and co-working spaces. PCB is guided by a vision of changing lives and enriching communities for a better world.
The Work We Did
The Challenge
Paramount Corporation Berhad operates multiple distinct business units, from property developments to F&B outlets and co-working spaces. Each brand serves a different audience with different expectations. That diversity is a strength, but it created a real communications challenge. Without a clear content framework, campaigns could start feeling disconnected. Different audiences might also get mixed messages about what Paramount stands for.
The key challenges included:
Fragmented Brand Identity
Multiple business units with distinct audiences made it difficult to maintain consistent messaging without diluting individual brand identities.
Untapped Social Presence
Despite having a strong offline brand reputation built over decades, Paramount's digital footprint and social media presence had not yet been strategically cultivated to match its scale.
Converting Legacy Into Engagement
Translating 50+ years of brand credibility and rich business stories into scroll-stopping social content that resonates with modern audiences required a fresh storytelling approach.
The Solution
- We approached Paramount’s digital growth with a simple idea: its diverse business units were not a challenge, but a strong storytelling opportunity.
- We created a unified content and design framework that gave each business its own voice while keeping everything aligned with Paramount’s larger brand identity.
- We built a content calendar driven by audience insight, mapping the right stories to the right channels at the right cadence. This gave Paramount a steady, professional social presence that reflected the scale of the organisation.
Social Media Marketing
Results
Our social media plan turned Paramount's strong brand heritage into measurable digital growth, growing both reach and community engagement year on year.
-
Total social media views reached 921.4K: a reflection of improved content quality, consistency, and platform alignment.
-
Content interactions rose by 240.1% compared with the previous year.
-
Follower growth was nearly doubling the audience size.
-
Established social media as a credible and active channel for Paramount, building a foundation for continued long-term growth.
Content Strategy
Results
We built a structured content strategy that gave each brand its own voice while anchoring everything to the group's overarching narrative.
-
Established a cohesive content framework, covering property, F&B, and co-working under a unified narrative.
-
Developed consistent content pillars and storytelling themes for each unit.
-
Produced a structured content calendar across all social channels.
-
Aligned all campaigns with Paramount's main brand positioning while preserving the personality of each business unit.
Branding and Design
Results
With multiple brands under one roof, design consistency becomes crutial.
-
Designed a suite of marketing collaterals across property launches and lifestyle campaigns.
-
Applied consistent visual standards across all digital assets, strengthening brand recognition at the group level.
-
Produced versatile design templates adaptable across multiple business units and campaign types.
-
Reinforced Paramount's brand credibility with polished, professional visuals that matched the stature of a listed company.
Looking to boost your brand visibility?
We’re just a message away.
