Studio Manager Gained Strong Page-1 Rankings and a 4x Authority Boost
Studio Manager is a leading CRM and management software for beauty salons, spas, and aesthetic clinics across Asia. Designed to simplify operations and enhance customer experiences, the platform offers online appointment booking, marketing automation, comprehensive employee management, and more. It empowers business owners to save time, reduce manual effort, and focus on growing their beauty and wellness business.
The Work We Did
The Challenge
While Studio Manager had a solid product and a loyal user base, the brand needed stronger digital visibility to attract new beauty and wellness salons online. The goal was to boost discoverability across Google and social platforms and turn digital engagement into qualified leads.
The key challenges included:
Improving Online Visibility:
Increasing keyword rankings and organic reach on Google to help potential users discover the platform easily.
Generating Leads via Social Media:
Turning awareness campaigns into measurable conversions through content and paid campaigns.
Enhancing Web Experience:
Redesigning and optimising the website to clearly communicate product benefits and improve lead capture.
The Solution
- We rebuilt the website with a clean hierarchy, SEO-friendly layouts, and clear product-focused messaging. This ensured it could rank, load fast, and communicate value instantly.
- We implemented targeted blogs based on high-intent keywords and designed benefit-led graphics that made complex features easy to understand and improved user engagement.
- We developed a consistent social media plan, pairing stunning creatives with targeted campaigns to boost reach, brand recall, and lead flow across platforms.
Social Media Marketing
Results
We strengthened Studio Manager’s brand presence across social platforms through creative visuals and conversion-focused campaigns.
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Designed eye-catching visuals and videos that elevated brand appeal and engagement.
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Improved reach and interaction through consistent, audience-focused content.
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Ran targeted campaigns that generated high-quality leads across Meta platforms.
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Transformed social channels into reliable drivers of visibility and conversions.
Web Design & Development
Results
Our goal was to create a visually stunning website that not only impressed but also performed. The design focused on communicating product features clearly while delivering an effortless user experience.
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Designed a modern, visually impactful website that reflects the brand’s premium positioning.
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Created graphics and layouts that highlight product features and benefits with clarity.
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Improved site structure and SEO foundations for stronger visibility and ranking potential.
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Enhanced user experience through intuitive navigation and responsive layouts.
Search Engine Optimisation (SEO)
Results
We implemented a focused SEO strategy designed specifically for the beauty and wellness industry. It included keyword optimisation, on-page improvements, and targeted blog content to lift Studio Manager’s search presence.
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Around 20 high-intent industry keywords now rank on Google Page 1 organically, driving consistent discovery from salons and clinics actively looking for solutions.
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Page Authority increased from 9 to 38, reflecting stronger credibility, better content quality, and sustained SEO optimisation.
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Keyword-rich blogs revitalised stagnant rankings, significantly boosting organic performance and improving relevance across search queries.
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A steady rise in organic leads from Google, strengthened through ongoing optimisation and content updates.
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